Genius Sports Media to offer marketing tools

Genius Sports Media has announced a new suite of data-driven fan engagement services for brands and publishers to find new ways to connect with audiences. The end-to-end digital agency service has been made available for sportsbook and gaming operators, sports rights-holders, brands and digital publishers. The new marketing tools are designed to make it easier for advertisers to tailor the content and delivery of their campaigns around the sporting calendar Genius Sports’ sister company, Betgenius, has offered marketing tools for a number of years, but this is the first time that various services have been housed within Genius Sports Media. Brands will be able to embed relevant content such as real-time statistics, betting odds or video highlights into their creative, with Genius Sports Media stating the service will eliminate “scattergun marketing”. Instead, brands will be able to deliver personalised messaging, with the digital marketing channels supported by bespoke, proprietary technology to maximise efficiency of ad spend.