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Essential First-Quarter Stats for Agencies and Media Companies

July 10, 2019 / Matthew Scott Goldstein

First Quarter 2019 net revenue was up 1.7%. North America net revenue in the first quarter of 2019 was broadly flat. Ranked first in New Business Wins in 2018, and the largest ones are starting to ramp up in the second quarter. This Epsilon acquisition will accelerate the implementation of the strategy to become clients’ preferred partner in their transformations. Epsilon, which brings a data trove of around 160 million individual clients, generated revenue of $1.9 billion last year, almost entirely in the United States. Epsilon currently gets 97% of its revenue from the U.S., while Publicis derives 54% of sales from North America. Publicis along with Epsilon will offer the most compelling suites of services, fully aligned with client needs. Together, they will be perfectly positioned to accelerate on growth and gain market share in an enlarged $1.5 trillion addressable market. Epsilon has 9,000 employees, with 3,700 data scientists and 2,000 delivery experts based in India broug...