How will the Growth Unfold for Asian Live Stream Market Leaders?

Live streaming video refers to broadcasts in real time over the internet and it is a popular phenomenon in the global entertainment and communication industry. The innovative live streaming services have brought the customers and brands close by maintaining higher degree of transparency and thus promoting a better understanding of the customer behavior for brands. It also creates better targeting strategies for the companies. In the recent years, the market has moved from just being a provider of online broadcasting to a provider of online video platforms with wide growing user-generated content (UGC). The increasing internet penetration, video quality, faster broadcasting speeds, and rapid growth of smartphone penetrations are spurring the Asian live stream market growth. Online platforms have become a strategic business model for marketers and brands as it helps them to analyse trends in consumer behaviour and brand communication.