CenturyLink buys Steamroot to strengthen video delivery services

CenturyLink is buying Steamroot, a technology firm specializing in video content delivery network services, to help bolster its own CDN and edge computing products. Financial terms of the deal were not disclosed. CenturyLink will be acquiring both Steamroot’s technology and its team."Streamroot brings a data driven approach to improving the user experience, particularly during peak internet traffic hours. Streamroot's customers have chosen peer assisted and multi-CDN approaches to gain an advantage over their competition when serving popular, high quality content to large audiences globally," said Bill Wohnoutka, vice president of global internet and content delivery services at CenturyLink, in a statement. Streamroot DNA is a content delivery technology incorporating connected consumer devices such as smartphones, tablets, computers, set-top consoles and smart TVs into a secure and private mesh architecture. In addition to using its webRTC-based peer-to-peer content delivery technology, Steamroot also uses existing CDNs. CenturyLink said this hybrid delivery approach for OTT video streaming is anticipated to allow content consumers to enjoy a higher quality user experience.