Snap Teams With Verizon to Develop 5G Augmented-Reality Experiences

Verizon, in its ongoing quest to find killer applications for 5G wireless, has signed Snap, the parent company of Snapchat, as a new tech development and marketing partner. Under the pact, the companies said, they will work together at Verizon’s 5G Labs to create new augmented-reality feature and experiences for consumers, including new ways to experience live sports, concerts and other events through Snapchat. In addition, Snap and Verizon will work together on exclusive distribution and co-marketing initiatives. For example, Verizon will preload the Snapchat application on select 5G phones and provide exclusive offers to customers through programs like the VerizonUp rewards program. Also under the pact, Verizon will have premium sponsorship placements in Snap Originals video series. Areas of joint development the companies are eyeing include using Verizon’s 5G network to supercharge Snap’s Landmarker tech, which enables location-based AR experiences in real-time, and Snapchat’s Portal Lenses, which can virtually transport concertgoers backstage or give sports fans unique in-stadium experiences.