What a $5.6m Super Bowl buy can purchase in digital media in 2020

This Sunday companies are shelling out on average $5.2 million to $5.6 million apiece to air a 30-second ad during the Super Bowl. That price, of course, only accounts for the ad buy on Fox, which will air this year’s match-up between the San Francisco 49ers and the Kansas City Chiefs. Advertising during the Super Bowl is always a massive expense, especially when compared to what else buyers could purchase if they allocated that money to something else. Below, take a look at some of the ad placements buyers could afford if they reconsidered their Super Bowl ad buy. (See past years’ Super Bowl ad tallies for 2019, 2018, 2016, 2015, 2014 and 2013.)