Comcast In Talks To Buy Walmart’s Streaming Service Vudu

Comcast is in talks to acquire Walmart’s Vudu, the retail behemoth’s advertising and transactional video-on-demand service, according to a person familiar with the situation. It’s the latest twist in the hot and getting hotter streaming wars, and comes as the media and entertainment giant, parent of NBCUniversal, prepares to roll out streaming service Peacock this spring. The talks were first reported in The Wall Street Journal, which also said Rupert Murdoch’s Fox Corp. is in talks to acquire Tubi TV, a free, ad-supported video service. Reps for Comcast, Fox, and Tubi TV contacted by Deadline all declined to comment. A Walmart spokesman, Ravi Jariawala, said: “We’ve built Vudu into an incredibly strong business with an installed base of more than 100,000 devices across America. We’re constantly having conversations with partners, but don’t share details of those discussions.”