Snapchat’s Parent Launches ‘Yellow’ Incubator Program for Mobile-Content Creators
Snap, the parent company of Snapchat, is looking to invest in new media content creators through Yellow a new program to fund startup teams and mentor them in the art of mobile storytelling.Snap says it will invest $150,000 in each team that is accepted into the Yellow program, which will include a three-month residency at the company’s space in Venice, Calif. The participants also will have the opportunity to get their content distributed on the Snapchat platform.