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Twitter Reorgs Content-Partnerships Group, Folds Live-Video Team Into Regional Structure

June 04, 2018 / Todd Spangler

Twitter has disbanded the live-video business unit responsible for deals with programming partners like Disney/ESPN, MLB and BuzzFeed, moving to consolidate those functions under its content-partnerships team, Variety has learned.The move is part of a larger reorganization under Kay Madati, Twitter’s global head of content partnerships, to adopt a regional management structure rather than the previous one based on categories like news, sports and live video.Madati announced the changes in an internal memo Monday, which was obtained by Variety. Under the new structure, the global content partnerships team will be run by execs for five regions — the U.S.; Latin America/Canada; Europe/Middle East/Africa; Japan/Korea; and Asia-Pacific — each reporting directly to Madati, who joined the company last fall from BET.