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AT&T Is Hiking DirecTV Now Plan Prices by $5 Per Month

July 02, 2018 / John Gaudiosi

AT&T is raising the prices of DirecTV Now starting this month, by an additional $5 monthly for all plans a move that the telco says brings its entry-level internet-TV bundle in line with competitors.AT&T’s $5-per-month price increase takes effect July 26, 2018. For customers who subscribed to DirecTV Now before then using a promo offer, the price won’t change until the promotion ends.The telco has marketed DirecTV Now as a less expensive and more convenient way to buy pay TV compared with traditional cable and satellite TV (including the DirecTV satellite service). Now AT&T is raising rates on the over-the-top service, although for cord-cutters the pricing is still more attractive.