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Netflix Is No. 1 Choice for TV Viewing, Beating Broadcast, Cable and YouTube

July 03, 2018 / Todd Spangler

Netflix has established a substantial foothold in the American living room especially among millennials.The subscription-video service is now the most popular platform for watching entertainment on TV, ahead of traditional cable and broadcast television networks as well as YouTube and Hulu, according to a recent survey of U.S. consumers by Wall Street firm Cowen & Co.For the survey of 2,500 U.S. adults conducted in May, Cowen & Co. asked, “Which platforms do you use most often to view video content on TV?” Overall, Netflix captured the No. 1 with 27% of total respondents, followed by basic cable at 20%, broadcast at 18% and YouTube at 11%.