Netflix Testing Out Pricier New ‘Ultra’ Plan at $16.99 per Month

Netflix is kicking the tires on a new high-end streaming plan dubbed “Ultra” to see whether consumers are willing to pay more for four Ultra HD streams or content in HDR format.The Ultra plans cost $16.99 per month and is being tested in two versions. One offers four Ultra HD streams, while the existing $13.99 Premium plan would drop from four to two UHD streams. In the second offer, both Premium and Ultra customers would have access to four concurrent Ultra HD streams but only Ultra customers would have access to high dynamic range (HDR) content, which provides more vibrant color reproduction and higher contrast.