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Viacom leads $15M funding round for kids' media brand Pocket.watch

July 18, 2018 / Ben Munson

Kids media brand Pocket.watch closed a new $15 million Series B funding round led by Viacom and other new and existing investors including Greycroft’s Tracker fund and UTA Ventures.Beside chipping in a strategic investment, Viacom is entering a commercial agreement covering content, advertising and talent with Pocket.watch. The new deal expands on the work Pocket.watch and Viacom have already done together, including Skoogle, a kids sketch comedy show created by and starring Keenan Thompson, for Nickelodeon. Paramount Players has purchased a pitch from pocket.watch for a feature film currently known as The Unboxing Movie. The companies intend to work on a number of content projects over the coming year.