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Walmart Eyes Q4 Launch of Vudu-Branded Service to Rival Netflix

July 19, 2018 / Ben Munson

Walmart is in fact looking at entering the subscription-video space to compete with Netflix, Amazon and Hulu, sources confirmed — and the retailing giant is planning to launch the service through its Vudu digital-entertainment division, Variety has learned.Vudu has set plans to launch a low-cost subscription video-on-demand package in the fourth quarter of 2018, according to sources. The SVOD service would include both licensed TV shows and movies, as well as original productions.Word that Walmart is quietly working on a subscription VOD service with a price target of $8 per month was first reported this week by The Information.