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Switching it up: Nintendo now leads the gaming industry’s most-seen TV ad chart

July 21, 2018 / Janko Rottgers

Nintendo has surged ahead of King (June’s leader, now in third place) as well as Warner Bros. Games to take the lead with over a quarter, or 438.6 million, of the industry’s impressions.GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on the TV ad impressions generated by the gaming industry’s biggest campaigns. These are the ads, and by extension the games, that game makers are putting major muscle behind.Below are the top five most-seen gaming industry TV advertisers from June 16 through July 15.