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Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million in 2018

July 24, 2018 / Liz Lanier

Have you recently pulled the plug on cable or satellite TV? You’re not alone: Millions of Americans have already scrapped traditional pay-TV service, and the exodus is expected to continue apace in 2018.This year, the number of cord-cutters in the U.S. — consumers who have ever cancelled traditional pay-TV service and do not resubscribe — will climb 32.8%, to 33.0 million adults, according to new estimates from research firm eMarketer. That’s compared with a total of 24.9 million cord-cutters as of the end of 2017, which was up 43.6% year over year (and an upward revision from eMarketer’s previous 22 million estimate).