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Walmart Enlists Mark Greenberg, Former Epix CEO, to Develop Netflix Competitor

July 28, 2018 / DEAN TAKAHASHI

Walmart has turned to cable-industry veteran Mark Greenberg to help develop a low-cost subscription video-streaming service, sources confirmed to Variety.Greenberg exited Epix last fall after nearly a decade running the premium TV venture as CEO, which he helped launch. Epix is now owned by MGM, which bought out its two other founding partners Lionsgate and Paramount Pictures  in April 2017.Industry sources confirmed a Wall Street Journal report that Greenberg is working with Walmart to scope out a potential subscription VOD service, with a lineup of content and a price point designed to appeal to Walmart’s core base of consumers in “Middle America.” The retailing giant is planning to jump into the subscription-video space, angling to compete with Netflix and Amazon Prime Video.Walmart has declined to comment on its SVOD streaming plans. Greenberg didn’t respond to requests for comment.