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Nintendo rockets to first place in July for gaming industry ad spend on TV

August 05, 2018 / ELEANOR SEMERARO

It’s a Nintendo TV world, and Sony’s just living in it, dropping out of the top 5 for gaming ad spend in July.GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming industry brands in July, ranked by estimated national TV ad spend.Notable for the period measured is the absence of PlayStation, a brand that has been an industry frontrunner in TV ad spend, often dominating budgets, since the beginning of this year. In fact, since January 1, PlayStation has accounted for almost half (44.7 percent) of industry spend. But it seems the company stepped away from TV in July, leaving Nintendo to reclaim the crown (it was No. 1 in industry spend for the month of May).