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Netflix Disables Signup Through Apple’s App Store in Broad iOS App Test

August 21, 2018 / Dani Deahl

Netflix is currently running a test of its iOS app in more than 30 countries that doesn’t allow users to pay for the service through Apple’s App Store billing system — which would let the company avoid paying the Apple “tax” on subscriptions.“We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like,” a Netflix rep said in an emailed statement. “Based on what we learn, we work to improve the Netflix experience for members everywhere.”The Netflix test, first reported by Indian tech-news site Gadgets 360, spans 33 countries (not including the U.S., for now). New users in markets including Great Britain, Canada, Brazil and Germany who download the iOS app will see one of two options: to sign up and subscribe only via Apple’s App Store, or be able to login only and sign up via Netflix’s site directly.