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Roku Starts Selling New Premiere 4K Streaming Adapters, Roku TV Wireless Speakers

September 24, 2018 / Janko Roettgers

Streaming device maker Roku unveiled its fall device lineup Monday, which includes two new streaming devices as well as the company’s previously-announced smart speakers. The common thread for all those announcements is an attempt to introduce better audio and video, thanks to 4K streaming and Hi-Fi sound.“Roku believes that this is gonna be a 4K holiday,” said the company’s director of product management Lloyd Clarke in an interview with Variety.On the streaming adapter front, Roku introduced two new devices Monday: The new $40 Roku Premiere is a 4K streaming adapter that lends its look from the company’s Roku Express, but incorporates a 4-core processor to power 4K and HDR streaming from services like Netflix and Amazon Prime Video.The Premiere includes an infrared remote that requires consumers to have line-of sight to the device. Anyone who spends $50 on a Roku Premiere Plus can instead opt to hide their streaming hardware behind their TV. This model c...