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Lots of people are canceling HBO Now and Amazon Prime, study says

October 01, 2018 / Todd Spangler

Customer churn is a dreaded reality for streaming products that don’t require service contracts, and it could be that some SVODs are being hit harder with it than others.That’s according to Juniper Research, which released a new study suggesting Amazon Prime and HBO Now are feeling the brunt of customer cancellation rates in the U.K. and the U.S. The study said churn rates are reaching 2.9% for Amazon Prime and a whopping 19.2% for HBO Now in key markets.Meanwhile, Netflix appears to be attracting and keeping more of its subscribers. Juniper said Netflix is showing positive adoption rates of 6.3% in the U.S. and 77% in the U.K.“The use of multiple subscriptions suggests that no one provider offers enough to currently satisfy consumers. Juniper finds a growing danger in users reducing, or switching SVOD subscriptions, as monthly fees inevitably rise as a result of ever-increasing content spend; Netflix alone is set to spend $13 billion this year,” said Juniper Re...