Comcast's Xfinity Stream joins Nielsen's digital ratings

Comcast’s Xfinity Stream app and web portal are being added to Nielsen’s digital ratings. Now Xfinity TV audiences watching on computers and mobile devices will be included in Nielsen Digital in TV Ratings and Digital Content Ratings.The inclusion of Stream is an expansion of Comcast’s and Nielsen’s current agreement. Cable television viewership across Xfinity TV set-top boxes including the X1 platform is currently included in Nielsen's National and Local ratings."We're excited to continue to expand our relationship with Comcast to include measurement of Xfinity TV's digital audiences," said Peter Bradbury, executive vice president of national client solutions at Nielsen, in a statement. "Providing trusted, comparable metrics that help the industry monetize audiences across platforms is central to Nielsen's Total Audience mission and we're thrilled to work alongside clients like Comcast who are leaning into independent measurement.""People are consuming content differently and across a variety of screens," said Marcien Jenckes, president of Comcast Cable Advertising, in a statement. "With this expanded relationship, our aim is to provide marketers with a more holistic view into how people are engaging with content and foster better exchanges between marketers and consumers."