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Two months running, PlayStation dominates first place in gaming industry’s most-seen TV ads ranking

December 03, 2018 / Ben Munson

In the last 30 days, Sony-owned PlayStation edged its lead with a third of all industry TV ad impressions, while Nintendo extended its market share at second place, Xbox fell from third to fourth, and chart newcomer Riot Games joined at No. 5.GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.Below are the top five most-seen gaming industry TV advertisers from October 16 through November 15.Overall TV ad impressions increased again for the gaming industry, up by over a billion impressions to nearly 4.5 billion from the previous period’s 3.2 billion, with 29 brands spending an estimated $78 million on 98 commercials that ran over 18,900 times.