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Netflix Original Series Viewing Climbs, but Licensed Content Remains Majority of Total U.S. Streams

December 10, 2018 / Todd Spangler

Is Netflix moving fast enough to bulk up on originals to offset programming that’s about to get pulled by studios like Disney, Fox and WarnerMedia?Original content accounted for 37% of Netflix’s U.S. streams in October 2018, up from 24% a year earlier (and just 14% in January 2017), per video-measurement firm 7Park Data. But that means the majority (63%) of Netflix’s viewing is still from licensed content.For November, NBC’s “The Office” was the most-viewed TV show on Netflix, followed by original series “The Chilling Adventures of Sabrina,” starring Kiernan Shipka.Warner Bros.-owned “Friends” stood at No. 3 — with its ongoing popularity helping to explain why Netflix was motivated to ink a one-year renewal for the ’90s-era sitcom, in a deal reportedly worth $100 million.