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Drilling deep on how to monetize esports

December 16, 2018 / Anabelia Horbuz

Monetizing esports is still a work in progress. The idea of watching people get paid to play games seemed far-fetched not long ago. But market researcher Newzoo estimates that 165 million esports enthusiasts are now watching esports, with that number expected to reach 250 million by 2021. Occasional viewers will drive those numbers to 557 million by 2021.That means that esports has a huge chance to surpass both the revenues and the viewership for traditional sports — if only the teams, leagues, broadcasters, streaming companies, and video game publishers can figure out the best business models for monetization.We talked about this challenge in a recent webinar on esports monetization. Our expert panelists included Jonathan Singer, industry strategist at Akamai; Robb Chiarini, director of esports at Ubisoft; and Kent Wakeford, chief operating officer at Gen.G, an esports organization.