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Familiarity With AR/VR Isn’t Translating Into Practical Usage

December 18, 2018 / Peter Graham

While the virtual reality (VR) industry has been doing a better job over the last couple of years at getting its message across regarding the wonders (and many use cases) of the technology, that isn’t necessarily translating into consumer usage, a new survey by Artec 3D has found.A developer and manufacturer of professional 3D scanners and software, Artec 3D analyzed survey responses from more than 1,000 U.S. consumers on the use of VR and augmented reality (AR) technologies for retail applications.Uncovering several trends among respondents, the survey found that while all of them knew and understood the technologies, a whopping 66 percent still hadn’t tried it. Of those that had, the highest use was for entertainment at 10 percent, followed by shopping at 5 percent.Consumer awareness of existing AR and VR features within the following retail apps: Amazon (37%); Wayfair (16%); Ikea (15%); Lowes (14%); Gap (10%); and Sephora (7%).50% of respondents would find an interactive...