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Cable Network 2018 Ratings Rankings: Those Not Covering Donald Trump Wrap Trying Year; USA Tops Entertainment Charts

December 19, 2018 / Lisa de Moraes

USA Network will close out 2018 celebrating its 13th consecutive year as the most watched ad-supported cable entertainment network (non-news/non-sports), and its second as tops in the genre among 18- to 49-year-olds.The NBCUniversal network ends the year with an average of 1.48 million viewers, and 585,000 in the demo. But the numbers mark year-to-year drops of 9% and 12%, respectively.  It’s a common refrain among non-news cable networks, as non-linear viewing options, and President Donald Trump, continue to suck air out of the networks’ environment.A mere 23% of ad-supported entertainment cable nets were spared total viewer losses compared to 2017 – 16% in the demo. (See the Top 30 rankings charts below.)