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A+E, AMC and Discovery sign on to Comscore’s cross-platform ad measurement offering

November 13, 2018 / Ben Munson

After initially announcing a pilot program for its new cross-platform video advertising measurement platform, Comscore is seeing an influx of new media partners.In the past two days, A+E Networks, AMC Networks and Discovery Inc. have all signed on to help beta test the Comscore Campaign Ratings. Those companies join ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom, which all joined the beta when it launched in September."As we continue to innovate across platforms, it's increasingly important to our advertisers that we quantify the impact of their advertising campaigns running across all Discovery channels, which is why we're eager to join the CCR beta program," said Chris Ryan, senior vice president of ad sales research for Discovery, in a statement."In a convergent television environment, it's critical for us to measure and understand our audiences and the overlap between platforms," said AMC Networks&rsquo...