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Amazon and Netflix command nearly two-thirds of all SVOD spending: study

April 19, 2019 / Ben Munson

Amazon Prime Video and Netflix have clearly exerted dominance in the SVOD market, and both have executed widespread global expansions. Those strategies are paying off for both companies. According to a new SVOD study from Futuresource Consulting, Prime Video and Netflix together account for nearly two-thirds of global SVOD spending. The two services also accounted for one-third of all subscriptions globally in 2018.The report points toward Netflix’s most recent quarterly results. The company reported 9.6 million net new paid subscribers, ahead of the 8.9 million it was expecting. The company added 1.74 million new paid subscribers in the U.S. and 7.86 million internationally, up 16% year over year. David Sidebottom, principal analyst at Futuresource Consulting, said Netflix has demonstrated continued growth in the U.S., the U.K., France and Germany, and that “Netflix has many options for turning profit, each requiring a local market-specific strategy, based on maturity of i...