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Apple could buy Netflix, but it would cost $189B, analyst says

February 04, 2019 / Ben Munson

At least one analyst is reigniting the “Apple acquiring Netflix” debate, but any deal that sets a premium on the streaming service’s market value would carry an enormous price tag.J.P. Morgan analyst Samik Chatterjee said Netflix leads in terms of original content and engagement and that buying the company could help Apple differentiate from other content aggregators."We believe there is value to acquiring the most successful player in this space, which is hard to replicate with a smaller player in this market,” Chatterjee wrote in a research note. Apple is set to become one of the smaller players in the streaming video market, likely later this year. The company has spent about two years assembling a video team—led by former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg—and assembling a lineup of original series and movies. Apple’s original content along with details regarding its streaming video service are still ...