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AR and VR: Revolutionizing Marketing Through Immersive Technologies

June 05, 2019 / Lindsay Dillon

Innovations, including digital experiential technologies, are redefining everyday processes and influencing a variety of industries, from retail to real estate. Brands are now using those technologies to improve how a consumer can interact with their products and services, in the process improving their bottom lines.Though companies have a laundry list of innovations to choose from, many are turning to augmented reality (AR) and virtual reality (VR) to better promote their products.According to recent research, the AR and VR market is predicted to reach $215 billion by 2021, and as enterprise AR and VR solutions emerge, these advanced technologies are going to go beyond the gaming and entertainment industries.With the unmatched potential to eliminate visualization barriers, overlay 3D images on a screen during shopping experiences, and immerse consumers in virtual environments to view products, these technologies are poised to revolutionize marketing efforts and drive quick conversions...