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Atari battles for chunk of $43 billion video game industry

November 19, 2019 / Frank Connor

In today’s rapidly changing video game landscape, the only way to remain competitive is to be flexible and adapt to changing trends, Atari CEO Frederic Chesnais told FOX Business’ Stuart Varney on Monday. “I think you stay relevant by just having games and offering them on any platform," Chesnais said of the industry. "Yesterday, it was on PC, then consoles. Today, it’s mobiles, and tomorrow it’s going to be streaming." EA'S NEW 'STAR WARS' GAME SET TO DOMINATE HOLIDAY SALESHe argues gaming companies have to change tactics depending on country, content and type of game. In 2018, American consumers spent $43.4 billion on gaming, and estimates for 2019 suggest by year-end, $10 billion will have been spent on mobile games, according to Statista. Atari is trying to appeal to a larger swath of consumers, not just the highly competitive professional gamers who take part in e-sports. “We’re trying to cover the whole spectrum...