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Defy Media And GRB Entertainment Set Programming Partnership

March 07, 2018 / LEAH STODART

Defy Media, owner of digital brands such as Smosh, AWEme, Clevver and ScreenJunkies, and GRB Entertainment, a production outfit whose most notable credit is A&E’s long-running Intervention, have set a programming partnership.The team-up is GRB’s first development and distribution deal with a digital studio and builds on GRB’s recent acquisition of international rights to Defy series Man at Arms and Super Fan Builds. The aim of the new production alliance is to bring each company closer to a desired audience — for GRB, it is Millennial and Gen-Z viewers; for Defy, it is viewers in the 25-54 age range.