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Entertainment as a tool for environmental action

April 15, 2019 / unenvironment

Media is an ally of the environment. Through entertainment we can make people advocates of environmental issues—above and beyond raising their awareness. We can promote solutions to ecosystem challenges and positively influence environmental decision.During this year’s UN Environment Assembly, a panel with combined organizational reach in the hundreds of millions provided insights on how entertainment can be used to gain public support for greater environmental protection. Panellists included representatives from Globo, Latin America’s biggest media company, and Brave Bison, whose videos generate 6 billion views per month. The entertainment industry is expanding, and environmental messaging can be a part of this.“We need to understand what our audience need in terms of entertainment and then get our messages across that,” said Racheal Nakitare, Head of Programming, Kenya Broadcasting Corporation.      Currently, environmental educa...