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Facebook: Your Oculus VR Data Can Now Be Used for Ad Targeting

December 12, 2019 / MICHAEL KAN

Oculus VR headset owners be aware: Your Oculus activity can now be used to serve up customized ads on your connected Facebook account. So don't be surprised if you start encountering creepy Facebook ads encouraging you to play more VR games. On Wednesday, Facebook's Oculus VR division mentioned the change in a blog post introducing new chat and friend-finding features coming to the virtual reality headsets. "As part of these changes, Facebook will now use information about your Oculus activity, like which apps you use, to help provide these new social features and more relevant content, including ads," it said.