. home.aspx



Microsoft: The Path To Consumer AR Is ‘Measured In Years’

March 08, 2019 / JAMIE FELTHAM

Microsoft’s HoloLens 2 reveal event last week made one thing clear: this is an enterprise-driven device. If the multiple demos from business partners didn’t make that known, the $3,500 price tag certainly did.But consumer AR is an increasingly popular topic. We can all see a future where cheaper HoloLens units are giving us map directions and showing virtual Netflix screens. How long will it take to get there? According to Greg Sullivan, Director of Communications for Microsoft’s Mixed Reality arm, it could still be years.Speaking with UploadVR, Sullivan affirmed the thinking that HoloLens 2 will be an enterprise-level device for its entire life.“The way that we think about it, and I think it was echoed by Tim Sweeney’s statement last night, is that the consumer journey is probably measured in years,” Sullivan reasoned. “That said we’ve confirmed that our belief that mixed reality at large is, to some degree, the future of the interaction...