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More U.S. homes are subscribing to multiple video streaming services

October 02, 2019 / Ben Munson

The number of U.S. households with two or more streaming services has been growing at a rapid pace over the past five years, according to Parks Associates. The research firm’s latest consumer survey found that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014 and that in 2019, 46% of U.S. broadband households subscribe to two or more services. That’s compared to 20% in 2014 and 33% in 2017. "The number of OTT services available in the US increased by 140% in five years, giving consumers an unprecedented number of options to meet their video needs," said Steve Nason, senior analyst at Parks Associates, in a statement. "Most OTT households are anchored by one of the three major OTT services—Netflix, Hulu, or Amazon Prime Video—but consumers are finding they can't fulfill all their interests through a single service. Many small and medium-sized services are building their brand and subscriber base by fi...