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Netflix testing lower prices in some markets

November 12, 2018 / Ben Munson

Netflix is testing lower prices for its service in some international markets to better grow and compete with other local streaming services.According to Bloomberg, the company is looking into offering a fourth pricing tier its current U.S. plans range from $7.99 per month to $13.99 per month that will include different features than its existing three pricing tiers.Chief Product Officer Greg Peters hinted at the new pricing model during the company’s latest earnings call in October.“Now we’ll experiment with other pricing models, not only for India, but around the world that allow us to sort of broaden access by providing a pricing tier that sits below our current lowest tier and we'll see how that does in terms of being able to accelerate our growth and get more access. But even on the existing model, we feel like we have a long runway ahead of us in India,” Peters said, according to a Seeking Alpha transcript.As the report points out, Netflix is priced co...