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OTT platforms may see consolidation over next five years

March 13, 2019 / moneycontrol

The rapidly increasing over the top (OTT) space is likely to see consolidation over the next five years, according to industry experts.In the OTT/ digital space the number of players will shrink and I predict the maximum number of players that will remain in this space will not be more than 10 in the next three to five years.Advertising money is going to get even more fragmented and with increasing players its going to get worse, media veteran Raj Nayak said at the Ficci Frames event.I think thats when real realisation of value will happen both in terms of subscription and advertising, he said. Nayak, who recently quit as Viacom 18 chief operating officer noted that digital players have devalued their product.A recent report by global management consulting firm Boston Consulting Group expects the OTT market to be $5 billion by 2023.The report had noted that the number of players in the Indian OTT market had grown from 9 in 2012 to 32 players in 2018.It had also noted that all platforms...