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Startup Ludenso takes on Magic Leap and HoloLens in augmented reality

October 16, 2018 / DEAN TAKAHASHI

Norwegian technology start-up Ludenso (formerly MovieMask) has started a Kickstarter crowdfunding campaign for its augmented reality glasses for mobile devices, dubbed MagiMask.MagiMask and its tracking system has been quietly in development for two years, and it is now available to preorder, priced at $99 and shipping in the first quarter of 2019. The company hopes the low price will be competitive against the $2,295 Magic Leap One Creator Edition and the $3,000 Microsoft HoloLens.Ludenso wants to change the way people engage and interact with the world through MagiMask. The AR head-mounted display (HMD) supports AR-capable smartphones as large as Samsung Galaxy S9+ and Apple’s iPhone XS Max.