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Streaming services will eclipse TV subscribers in 2020, report predicts

April 22, 2019 / CBC

The number Canadian households paying for at least one streaming video service will eclipse traditional TV subscribers for the first time next year, predicts an annual report on consumer habits. Convergence Research Group says the growing popularity of an array of streaming options — ranging from Netflix and Crave to sports platform DAZN — is leading to a gradual shift in where viewers invest their entertainment dollars. Brahm Eiley, president of Convergence Research, suggested those changing habits will cross a benchmark by the end of 2020 as more streaming companies launch in Canada. He outlined the details in his Couch Potato report on industry trends, released Monday. "If we look at things a year ago compared to where we are now, you're starting to see the global platforms enter Canada, and that'll only intensify in the next couple of years," Eiley suggested in an interview.