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ThinkAnalytics’ cloud video personalization platform amasses more than 100M users

July 09, 2019 / Ben Munson

ThinkAnalytics today said that its cloud-based personalized content discovery platform now has more than 100 million monthly active users in the cloud. The company is attributing much of its platform growth to four of its OTT customers – BBC, DAZN, Tata Sky and Viacom 18, which now have a combined user base that exceeds 100 million monthly active users. Viacom18 has attracted more than 50 million monthly users to its Voot platform and is targeting 100 million by the end of March 2020. ThinkAnalytics, which runs on AWS, auto-scales to address peak demand for video services. The company said that one of its global streaming customers recently scaled to run at more than one million requests per minute with no manual intervention required. “Scalability, which has always been at the heart of our technology, is critical as established brands look to scale their D2C services quickly across multiple markets, while established providers in countries such as India are breaking new ba...