. home.aspx



Transforming Print Media

May 21, 2019 / bcg

There’s no question that newspaper and magazine publishers are facing major disruption. That’s largely due to four major trends that are rapidly changing how people consume media: Consumers are spending more time online. From 2005 to 2010, US consumers spent 74% more time reading online media. But they also spent 21% less time reading newspapers and 11% less time reading magazines.New devices are growing exponentially. The mobile Internet has taken off everywhere, sparking a revolution in customer behavior. Tablet and e-reader shipments continue to be robust, and an increasing percentage of device owners prefer to read digital versions of their favorite newspapers and magazines.The audience is increasingly fragmented. Newspapers are being challenged by online aggregators and television networks, as well as by standalone vertical alternatives. Magazines are losing readership to customizable social magazines and digital-only interactive sites.New voices are being heard. The I...