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VIACOM TO EXPAND ITS DISTRIBUTION ACROSS AFRICA AND EUROPE

December 13, 2018 / Shana Rafter
SHARESHARESHARE

Viacom International Media Networks is once again expanding its distribution across Europe and Africa. The media company announced new distributions deals with key multiplatform players abroad. New partnerships include the launch of MTN in Africa, MTV+ Prime Video Channel in Germany and Austria and SVOD deals with Vodafone in Turkey.The partnership in Africa will be between MTN and Arial View Nigeria Limited, they will launch several global brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming platform for Nigerian subscribers.Consistent with consumer trends in Sub-Saharan Africa that demand increased bite-size content, the new deal positions Viacom as a prominent player in long-term saturation in the region. AVNL will distribute and monetize licensed Viacom content to MTN, Africa’s largest mobile network operator. It has more than 200 million subscribers, with 57 million in Nigeria alone.