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VR is ahead for now, but AR will be a larger market in the long run

August 08, 2019 / Nick Ismail

PwC's head of AR and VR, Jeremy Dalton, says that the augmented reality market will be larger in the long run than virtual reality VR and AR are far from mature technologies. In fact, organisations, such as PwC, are in the process of helping businesses understand their value and how they should use them in their industries. Even the World Economic Forum has formed the Global Future Council on Virtual and Augmented Reality, in recognition of the impact they could play. Here, industry and academic figures pool their collective resources together to try and improve the understanding of the technologies and how they can help society and the world at large; through improving the quality of healthcare and education, for example. This is one of the biggest pockets from which VR can deliver value to a business — it is very easy to create a business case for training scenarios, given the large amounts spent on travel costs and venue hires.