Avoiding OTT’s Top 5 Mistakes

Our new Media Quality Report showcases insights across display and video online advertising, plus multiple media metrics. In this webinar, we will help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign. In addition, you will hear about: Viewability rates across video and display, now including mobile. Brand safety trends and which categories drive the most concern for marketers. Ad fraud and bots: how bots continue to evolve.

We're increasingly consuming our news online. Ofcom’s 2016 report revealed nearly half of adults use the internet for news nowadays. 56% of online news users say the BBC is their number one source, but surprisingly to some, Facebook appears as the second-most popular online news source, at 27%.People are breaking more news stories on social media than ever, causing journalist’s use of social media to spike in order to keep up. As comms pros, we understand that what others say about our brand defines it, yet in a social sphere plagued with viral and fake news, it’s alarming that so many PR pros are failing to utilise social media for PR purposes.

For years, virtual reality (VR) and augmented reality (AR) have been widely used in the gaming and marketing industries. As the technology advances, more and more uses are surfacing, and other industries are looking to capitalize on its applications and benefits. Learning is the next big industry that is starting to see the value of this technology.Join us for this complimentary Training Industry webinar, sponsored by Conduent. Your host, Barbara Farley, senior director at the Global Competency Center for Conduent Learning Services, will explore the best practice for effectively integrating these new technologies into your learning initiatives to stay at the peak of learner engagement.

Research and development will be crucial to the gaming industry’s future as it gets to grips with new technologies, replaces legacy solutions, and taps into new demographics. But there are practical and ethical factors to consider as the industry moves into this brave new world.