Watch Alex von Krogh, VP Global Insights, in conversation with Simon Constable, SVP Language Services at Visual Data from EGA A Global Showcase
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Why in-game advertising is gaining so much momentum
What impact in-game ads have had on Wildlife Studio’s hit mobile title Tennis Clash
Advice on getting started, along with tips on how to get the most out of the ads
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venturebeat
VR solves the biggest challenges marketers have: customer engagement and brand awareness, with the ability to deliver completely immersive content, which means no distractions for the viewer — how many tabs does anyone have open at one time? How often are we messaging and shuffling between apps on our phones? — and one-on-one attention. It’s the intensity of the experience that keeps users engaged, which also means that we’re able to generate strong reactions and trigger real emotions, which creates the strongest and most powerful connections.
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levelaccess
Virtual Reality and Augmented Reality (VR/AR) is one of the hottest topics in technology right now. One of the challenges that any new technology faces is making the technology accessible to persons with disabilities.Though everyone has probably heard of its applications to video games and other entertainment, VR/AR has many uses in fields such as healthcare and hospitality. Jessie Haugh (Hall) and Loren Mikola of Level Access will walk you through the basics of VR/AR and its accessibility concerns.
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