Resolving Media & Entertainment Data Storage Pain

Using microservices is a way of architecting your software platform to be nimble, simple and is just as applicable to on-premise platforms as cloud. As scaling is important for OTT providers, it’s not surprising that much work is being done in the OTT sector to utilise microservice architectures.Even companies that are not yet actively operating on a microservices architecture are looking for vendors who at least have a strategy to cater to it for the future. This session will examine the core benefits (including redundancy, dev ops, scalability, and self-healing), the different approaches.

VR solves the biggest challenges marketers have: customer engagement and brand awareness, with the ability to deliver completely immersive content, which means no distractions for the viewer — how many tabs does anyone have open at one time? How often are we messaging and shuffling between apps on our phones? — and one-on-one attention. It’s the intensity of the experience that keeps users engaged, which also means that we’re able to generate strong reactions and trigger real emotions, which creates the strongest and most powerful connections.

While the business of television – how shows get made, distributed and marketed – continues to evolve with the major streaming services playing a significant role, cable and broadcast television combined continues to be the dominant form of viewership with the average American spending 4 hours and 49 minutes watching TV each day (Nielsen).

Marked by continued growth and increased competition, 2021 was a year of both consolidation and change for the video streaming industry. Rewatch the webinar with NPAW’s CMO, Till Sudworth, and streaming industry analyst, Dan Rayburn, as they go over the results of NPAW’s 2021 Video Streaming Industry Report.