home.aspx
 
. home.aspx
EVENTS
Ladies in the Industry: Music and Media 2020 LA Conference
LADIES IN THE INDUSTRY: MUSIC AND MEDIA 2020 LA CONFERENCE
March 21-22, 2020
Ladies in the Industry: Music and Media were created when founders, Serene MGMT, realized that there was a gap between the connection with women within the music and media industry. After further research, they realized that women are not expressing themselves enough. Their mission has been to bring...

Augmented, Virtual, and Mixed Reality Conference 2020
AUGMENTED, VIRTUAL, AND MIXED REALITY CONFERENCE 2020
January 01-06, 2020
Join us at the third annual AR VR MR Conference, featuring must-see presentations and demonstrations from the biggest names in consumer electronics and up-and-coming XR companies. This two-day event includes invited talks, panel discussion, 2020 Digital Optics conference that includes a student Opti...

Video Exchange Streaming summit
VIDEO EXCHANGE STREAMING SUMMIT
December 03-04, 2019
Video Exchange Streaming is Europe’s leading strategic event for business leaders looking to provide a robust online video service that meets the QoS and QoE demands of the consumer, while remaining profitable. Be guided through your competitors, future diruptions, business models options, con...

THOUGHT LEADERS

Q&A With Tyler Lessard, VP Marketing, Vidyard

April 03, 2019 / MEDIA 7
Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one.

MEDIA 7: What were you doing prior to your current position?
TYLER LESSARD:
Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers.

MEDIA 7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard?
TL:
In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve.

We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue.

"We always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences."



MEDIA 7: What’s top of the list for what Vidyard wants to achieve this year?
TL:
A big priority for Vidyard is to make it as easy as possible for marketing, sales and customer service teams to create, access, share and track rich video content from within the applications and workflows they already use today. We’re now doing this through integrations with key platforms such as Salesforce, Marketo, HubSpot, SalesLoft, Outreach, InsideSales.com, Zendesk and others. In 2019 we’re looking to expand this community further to enable any business professional to embrace video as a better way to communicate and deliver information.

"The most important thing for today’s marketer is to never stand still."



MEDIA 7: In what way will Vidyard’s collaboration with SmartBug Media change the video experience for HubSpot users worldwide?
TL:
In 2018, Vidyard launched a strategic partnership with HubSpot to power their new HubSpot Video solution for marketing, sales and customer service. Now that the solution is available to HubSpot customers, partners like SmartBug Media are critical to helping them learn how to use video effectively and how to take advantage of these new native tools. From how they create video content, to how they optimize them for conversion, to how they track video engagement data within HubSpot CRM, partners like SmartBug Media will help customers make video an integrated part of their own marketing, sales and customer service processes.

"Vidyard delivers hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market."



MEDIA 7: You have been named as an Epic Marketer by Marketo last month. That’s indeed a great achievement, Tyler. What efforts do you take to hone your marketing skills?
TL:
The most important thing for today’s marketer is to never stand still. It’s easy to get caught up in “what has worked before” and “this is how we do it”, but we always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences. I’ve embraced video myself as a content medium to share ideas and connect with customers. We deliver hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market. And we stay close to the latest trends and technologies to understand how we can stay one step ahead.


About Vidyard


Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

SPOTLIGHT

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerfu...

RELATED NEWS


The Mexican Cinematography Institute (Imcine) announced that the OTT service FilminLatino will shut down on January 1. Through her Twitter account, María Novaro, Imcine director, said that it is “a well-founded and necessary decision to be able to promote Mexican cinema in a more comprehensive, inclusive and effective way”.Given this situation, Oscar-winner Guillermo del Toro offered help and asked Novaro to enter into a dialogue in order to prevent the platform from disappear...
NEXTV NEWS
READ MORE

A year ago, Snap launched its first desktop app, Lens Studio, to give artists and agencies the ability to create and run their own sponsored AR lenses. But companies still might not readily know what agencies have prior experience creating lenses. So Snap is today announcing the launch of a Creative Partners program, a group of “certified AR creators” that it points brands toward if they want to start dabbling in sponsored lenses.At launch, the Creative Partners program has more than...
VENTUREBEAT
READ MORE

Netflix’s almost unimaginably high budget for movies and TV shows will actually be significantly larger than previously expected, reaching around $13 billion, according to The Economist.The projection greatly exceeds the $8 billion figure that has been widely reported. This compares to just $2.5 billion for HBO, the content company Netflix has publicly identified as its chief competition.The Economist said Netflix will produce 82 feature films in 2018, compared to 23 for Warner Bros. and 1...
FIERCE CABLE
READ MORE

Comcast has seen the conditions on Disney’s $71.1 billion bid for Fox, and it wants to have buyers lined up for Fox’s regional sports networks as it preps a rival bid.According to Reuters, Comcast is speaking with private equity firms including Blackstone and Apollo, as well as gauging interest from telecoms and media companies toward the RSNs, which could be worth as much as $20 billion. As the report points out, Comcast feels lining up a buyer (or buyers) for the 22 RSNs will help ...
FIERCE CABLE
READ MORE

YouTube hopes to reel in college students as paying customers with steeply discounted pricing plans for its ad-free streaming services.The video service has launched student plans for YouTube Music Premium priced at $4.99 per month — a 50% discount off the regular $9.99 monthly price — and for YouTube Premium at available $6.99, a 42% discount from the standard $11.99 monthly fee. In addition, students who sign up for YouTube Premium by Jan. 31, 2019, can secure a special rate of $5....
VARIETY
READ MORE

Is there room for another video game console on the market? Slightly Mad Studios, the developer behind racing sims Project CARS and Need for Speed: Shift, seems to think so.The studio’s CEO, Ian Bell, made a surprise announcement on Twitter regarding an incoming console called the ‘Mad Box’ (full tweet below). It’s not much to go on, but the spectre of another high-powered next-generation console to compete with the PS5 or Xbox Two is enough to get some attention.The Mad ...
TECHRADAR
READ MORE

SPOTLIGHT

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerfu...

RESOURCES

EVENTS

Ladies in the Industry: Music and Media 2020 LA Conference
LADIES IN THE INDUSTRY: MUSIC AND MEDIA 2020 LA CONFERENCE
March 21-22, 2020
Ladies in the Industry: Music and Media were created when founders, Serene MGMT, realized that there was a gap between the connection with women within the music and media industry. After further research, they realized that women are not expressing themselves enough. Their mission has been to bring...

Augmented, Virtual, and Mixed Reality Conference 2020
AUGMENTED, VIRTUAL, AND MIXED REALITY CONFERENCE 2020
January 01-06, 2020
Join us at the third annual AR VR MR Conference, featuring must-see presentations and demonstrations from the biggest names in consumer electronics and up-and-coming XR companies. This two-day event includes invited talks, panel discussion, 2020 Digital Optics conference that includes a student Opti...

Video Exchange Streaming summit
VIDEO EXCHANGE STREAMING SUMMIT
December 03-04, 2019
Video Exchange Streaming is Europe’s leading strategic event for business leaders looking to provide a robust online video service that meets the QoS and QoE demands of the consumer, while remaining profitable. Be guided through your competitors, future diruptions, business models options, con...