iMedia Brands, Inc. | April 29, 2022
iMedia Brands, Inc. (“iMedia”) (Nasdaq: IMBI, IMBIL) announces that its wholly owned business unit, 1-2-3.tv, has launched two new gamification features, a state-of-the-art speech synthesis service that simplifies and improves the quality and efficiency of its customers phone ordering process during an auction, and a new promotional format called, Magic Deals, where 1-2-3.tv customers can buy limited amounts of fix-priced products for a limited period on-air and online.
“Emotionally engaging our customers with innovative gamification features and functionality, whether that is on the television, phone or online, is our top priority, We love being one of the first TV Retailers offering such customer innovations and it’s great to see already that our customers are enjoying our efforts.”
-Jörg Simon, President of 1-2-3.tv.
1-2-3.tv’s proprietary conversational interactive voice response system (CIVR) adds an additional entertainment and convenience factor to the the 6 million plus telephone calls processed annually. Its customers want fast processing, especially in highly dynamic auctions, in order to receive products at the desired price. In addition, voice recognition brings further advantages: with this innovation, 1-2-3.tv is responding to the development that people are increasingly interacting with intelligent voice assistants such as Alexa or Siri and incorporating this type of communication into their everyday lives.
123tv, acquired by iMedia in 2021, is a leading interactive media company disrupting Germany’s television retailing marketplace with its expertise in proprietary live and automated auctions that emotionally engages consumers with 123tv’s balanced merchandising mix of compelling products shipped directly to their homes. 123tv reaches consumers via its television network available in 40+ million German and Austrian television households 24 hours a day, 365 days a year and via its online, mobile and over-the-top (“OTT”) digital platforms.
About iMedia Brands, Inc.
iMedia Brands, Inc. (Nasdaq: IMBI) is a leading interactive media company capitalizing on the convergence of entertainment, ecommerce, and advertising. The company owns a growing, global portfolio of entertainment, consumer brands and media commerce services businesses that cross promote and exchange data with each other to optimize their consumer engagement experiences and to position the company as the leading single-source partner to television advertisers and consumer brands seeking to entertain and transact with customers.